Research on the improvement of rural resorts in Ukraine

The development of resort services is an integral part the complex socio-economic rural territories in Ukraine. country has huge potential for developing different kinds resorts. To attract consumers tourist to holiday homes and estates improve quality green tourism (rural hospitality) post-COVID period, taking into account sanitary hygienic requirements desirable, by using recommendations “Safe travel” protocol from EU project “Supporting system geographical indications Ukraine” results. creation a legislative framework strengthening administrative capacity, marketing activities rebranding “sensitive” products, registration Ukrainian products under Geographical Indication (GI) sign promotion their availability on market, planning projects areas regions can benefit infrastructure areas.